Simon’s The Tailor has built a loyal following by doing something simple: being honest. The shop doesn’t pay hotel commissions (which reviewers note add ~30% at other shops), doesn’t employ street touts, and the staff will genuinely tell you if a project isn’t achievable rather than taking your money anyway. One reviewer spent 30 minutes being advised, only for the team to honestly say they couldn’t deliver the specific fabric match needed — and left a five-star review purely for that honesty. Run by Mrs. Simon, her daughter, and her niece (Annie), the shop offers suits in cashmere/cotton and 100% cotton fabrics, plus dresses, shirts, jumpsuits, and more. Turnaround is 24–48 hours. The family atmosphere extends to personal touches — one customer received a birthday cake on their fitting day. Multiple reviewers specifically mention visiting after being scammed at other tailors and finding Simon’s to be the trustworthy option they needed. Pricing is fair and transparent. If you’re wary of Hoi An’s tailor reputation for aggressive sales, Simon’s is where to start.
Price Range: Described as ‘very reasonable’ and ‘fair’ — cashmere/cotton suits available; pricing not inflated by hotel commissions
Turnaround Time: 24-48 hours with 1-2 fittings
Specialties: suits, dresses, shirts, jumpsuits, women’s wardrobe pieces, tailored shoes referrals
Best For: travelers wary of tourist traps, couples, those wanting a VIP family-run experience, visitors looking for honesty and no hotel commission
What customers love: No hotel commission — prices reflect the actual cost without middleman markup | Exceptionally honest — staff will tell you if they can’t achieve what you want rather than pushing a sale | Small, personal family business with VIP treatment — birthday cakes, special touches
Things to note: No significant complaints mentioned
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